A Keyword is a fraction of a problem or of a solution? “So what?” (Google says)
Search Engine Optimization has changed a lot over the years. And it will continue to change as search engines get smarter and users become more sophisticated. One of the biggest changes that every SEO have had to face in recent years is the focus on topics and queries, rather than keywords.
Why?
Because keywords are only a fraction of the intent someone has in mind when they type a query into Google or if they use the voice search.
Keywords are interchangeable, which means that you can’t just optimize for one keyword and expect to rank well for all related queries.
In order to rank well today, you have to understand the whole user intent and everything that is connected with it.
The user intent is much more than the assumed search intent.
Semantic search needs more than semantic splitters. Tell the whole story, where your customers come from and where they want to go
Johannes Faupel is a seasoned expert in both SEO and systemic counseling, based in Frankfurt. With a strong background in coaching and supervision, Johannes has carved a niche for himself in the realm of SEO, emphasizing the importance of understanding the wishes and needs of people. His expertise in systemic counseling has provided him with a unique perspective on SEO, allowing him to delve deep into the psychology of users and tailor strategies that resonate with their core desires.
Johannes is the author of the "Fastest Books" series, e-books designed to provide immediate change and assistance to those who might not have access to a coach or therapist. These books address issues like burnout syndrome, conflicts, and offer practical advice in a simplified manner, making complex psychological topics easy to understand. His approach to "Minimal Psychology" ensures that readers can grasp intricate concepts with ease.
Furthermore, Johannes is a systemic counselor in Frankfurt, passionate about uncovering the untapped resources and possibilities within individuals. His dedication to helping others, combined with his expertise in SEO, makes him a trusted figure in the industry. Whether you're seeking guidance in the digital realm or personal growth, Johannes Faupel is a name you can rely on.
Johannes is the author of the "Fastest Books" series, e-books designed to provide immediate change and assistance to those who might not have access to a coach or therapist. These books address issues like burnout syndrome, conflicts, and offer practical advice in a simplified manner, making complex psychological topics easy to understand. His approach to "Minimal Psychology" ensures that readers can grasp intricate concepts with ease.
Furthermore, Johannes is a systemic counselor in Frankfurt, passionate about uncovering the untapped resources and possibilities within individuals. His dedication to helping others, combined with his expertise in SEO, makes him a trusted figure in the industry. Whether you're seeking guidance in the digital realm or personal growth, Johannes Faupel is a name you can rely on.
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